Farmasi operates in over 60 countries across 5 continents. But for Europeans considering joining as a Beauty Influencer — or simply wanting to shop — the question is always the same: is my country covered, and how does it work? This guide answers that question definitively for 2026. We cover every active European market, explain the regional structure, and give you the exact steps to get started — wherever you are in Europe.
How Farmasi's European market structure works
All European markets — from the UK to Poland, from Spain to Ukraine — operate through a single unified platform: farmasi.co.uk. This means one compensation plan, one product catalogue, one commission structure, and one affiliate link system across the entire European region.
This is significant for two reasons:
First, it means you can build a team that spans multiple European countries from a single account. A UK-based Beauty Influencer can recruit and support team members in Germany, France, and Italy simultaneously — with all commissions consolidated through the same structure.
Second, it means the UK Compensation Plan — with its 30% retail commission, 3–25% personal bonus, and up to 7 generations of Leadership Bonus — applies identically across all European markets. There is no separate German plan or French plan. One plan, pan-European coverage.
Türkiye is the sole exception: it operates through its own dedicated platform at farmasi.com.tr, with a separate local structure.
Complete list: every active Farmasi country in Europe
As of 2026, the following European countries are active Farmasi markets — all accessible through the UK platform:
🇦🇱 Albania · 🇦🇹 Austria · 🇧🇦 Bosnia · 🇧🇪 Belgium · 🇧🇾 Belarus · 🇨🇾 Cyprus · 🇨🇿 Czechia · 🇩🇪 Germany · 🇪🇪 Estonia · 🇪🇸 Spain · 🇫🇷 France · 🏴 England (UK) · 🇬🇪 Georgia · 🇭🇷 Croatia · 🇭🇺 Hungary · 🇮🇪 Ireland · 🇮🇹 Italy · 🇽🇰 Kosovo · 🇱🇻 Latvia · 🇱🇹 Lithuania · 🇱🇺 Luxembourg · 🇲🇩 Moldova · 🇲🇪 Montenegro · 🇲🇰 Macedonia · 🇳🇱 Netherlands · 🇵🇱 Poland · 🇵🇹 Portugal · 🇷🇴 Romania · 🇷🇸 Serbia · 🇸🇮 Slovenia · 🇸🇰 Slovakia · 🇹🇷 Türkiye · 🇺🇦 Ukraine
That is 33 active European markets — plus Northern Ireland and Wales as distinct UK regions.
For an interactive visual overview with direct links to each country's Farmasi store, visit our Global Map page.
The three strategic opportunities by region
Not all European markets are equal in terms of opportunity. Understanding the difference is critical for building an effective team.
High-opportunity, low-saturation markets
Germany, Netherlands, Belgium, Poland, and France represent the largest untapped opportunity in 2026. These countries combine high consumer purchasing power with very low Farmasi influencer density — the conditions that produce the strongest early-mover advantage. If you speak any of these languages, these markets deserve priority attention. Read our dedicated Farmasi Germany guide and Netherlands & Belgium guide for detailed market analysis.
Established markets with strong infrastructure
The UK, Ireland, Austria, and Italy have more developed Farmasi presence but still significant growth headroom. The compensation plan works identically — the advantage of joining an established market is better product recognition and easier initial customer acquisition.
Emerging markets with first-mover potential
The Balkan countries (Serbia, Croatia, Bosnia, Montenegro, Kosovo, Macedonia, Slovenia) represent frontier-stage opportunities. Farmasi's brand recognition is lower, but so is competition. For influencers with connections in these regions, the timing is excellent.
How the earning structure works across Europe
The same compensation plan applies across all European markets. Key figures from the official UK Compensation Plan documentation:
• 30% — Online retail commission on personal website sales
• 3–25% — Personal Bonus on monthly Personal Volume (PV)
• Up to 7 generations — Leadership Bonus depth
• £750 to £400,000 — One-time Cash Bonuses by career title
Bonus Level progression:
0–199 GV → 0% | Starting out
200–399 GV → 3% | First customers
600–899 GV → 9% | Active part-time
1,400–2,199 GV → 15% | Business-builder
5,000+ GV → 25% | Director candidate
The pan-European team structure means Group Volume compounds across borders. A UK-based influencer with team members in Germany, Poland, and France combines their volumes — accelerating progression through Bonus Levels significantly faster than a single-market team.
Use our Business Simulator to model your potential earnings based on your team size and target markets.
The Welcome Programme — what you receive in your first 4 months
Every new Beauty Influencer across all European markets enters the same four-month Welcome Programme. Hit the PV threshold each month and you receive product rewards:
Month 1 (75 PV) → VFX PRO Strobe Illuminating Primer
Month 2 (75 PV) → Dr. C. Tuna Reviving Shampoo & Hair Mask
Month 3 (100 PV) → Absolute Super Elixir
Month 4 (100 PV) → Nutriplus Meal Replacement Shake
The thresholds are achievable with moderate personal purchasing combined with a handful of customer orders per month — and the products you receive are genuinely among Farmasi's most impressive. The Super Elixir alone retails at £50 in the UK. Experiencing these products firsthand is the foundation of authentic, credible content across any European market.
Joining from any European country — exactly how it works
The registration process is identical regardless of which European country you are joining from:
Step 1 → Register as a Beauty Influencer — free, takes under 10 minutes
Step 2 → Browse the product range and order your first personal set
Step 3 → Your personal Farmasi shop link is activated immediately
Step 4 → Share products with your local audience in your local language
Step 5 → Customers order through your link — Farmasi handles delivery, payment, and returns in their country
Step 6 → Build your team by recruiting in your market
One important note: Farmasi ships directly to customers across all active European markets. You never hold stock, ship parcels, or handle returns — regardless of which European country your customers are in.
Want to see which products are available before joining? Browse the full catalogue or try our AI Beauty Suite to preview products on your own skin.
Beyond Europe — Farmasi's global reach
For those building internationally minded teams, the European network connects to a genuinely global operation. Outside Europe, Farmasi operates through:
North America: USA, Canada, Mexico, Puerto Rico, Dominican Republic, and 8 Central American countries (the GLEM region, operated through the US platform)
South America: Brazil, Colombia, Peru, Argentina, Chile, Ecuador, Bolivia, Paraguay
Africa & Middle East: Morocco, Tunisia, Oman, Mauritius, Libya
Asia: Malaysia
Türkiye: Independent platform (farmasi.com.tr) — the brand's founding market, operating since 1950
All non-European markets are accessible through the Global Map page with direct links to each country's platform. European Beauty Influencers who recruit team members in other global regions earn Leadership Bonus on those volumes — the cross-border team structure works seamlessly across all active markets.
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